Branding for v2

The wonderful people at Version 2 got in touch looking for a visual identity for their company/movement. I worked with Eugenia Mello on this one and we both art directed the whole thing. She was mostly in charge of the illustration while I was mostly in charge of the overall design, layouts, logo, etc, but we both collaborated on everything through the process. You can check out the website and stay tuned for more about v2 here:

Here’s a brief description of what v2 is about, in their own words:
“Version 2 is the second version of the human endeavor: to separate our emotions from our circumstances. We like to think of v2 as a movement, a community of people ready to “be the change”. We’re building a methodology, supported by app technology, to guide your transformation and a community to support you on your journey.”

Client · Version 2

Direction · Ale Pixel
Art Direction · Ale Pixel & Eugenia Mello
Design & logo · 
Ale Pixel
Illustration & Design · Eugenia Mello

Visual Universe



Explainer Video