We created this campaign for the National Volunteer Fire Council: a series of three explainer videos designed to be ‘mute friendly’, addressed to firefighters, EMTs and rescue workers.
The topics cover prevention and risk reduction in three areas: vehicle collisions, behavioral health, and chemical hazards. The challenge was to give the series a strong, playful visual identity without losing the seriousness of the topic: we are talking to high risk workers who run into life threatening situations on a daily basis.
Client · National Volunteer Fire Council
Agency · Demo Duck
Direction · Ale Pixel Studio & Story Studio
Animation · Ale Pixel Studio
Illustration · Story Studio
Sound · Parlante Sound