Do the ride thing

We participated in the massive ‘Do the Ride Thing’ outdoor campaign for Lyft.
It was aired in high traffic areas in major cities in the US, focusing in NYC and LA, including legendary Times Square screens and LAX. We teamed up with artist Noma Bar to create colorful and playful animated visuals that lit up NYC’s streets communicating Lyft’s easy going message to an incredibly huge audience.

Client · Lyft
Agency · Made
Production · Dutch Uncle
Illustration · Noma Bar
2D/3D Animation · Ale Pixel Studio