Featured on national TV, Online, and exclusively aired during Super Bowl 2016 and Summer Olympics in Rio! This series of films are meant to increase understanding of new therapies at the frontiers of medicine, using visual metaphors instead of difficult technical jargon.
The campaign has received multiple awards worldwide, including: 2 Gold Clio’s, ‘Best Design’ @ AICP Awards, ‘Film Craft’ @ New York Festivals and ‘Best Healthcare’ @ Brand Film Festival.
Illustration, Direction · Noma Bar
Animation · Ale Pixel Studio
Production · Dutch Uncle, New York
Client · NewYork-Presbyterian Hospital
Agency · Seiden NYC
Creative Director, Art Director · Eric Houseknecht
Copywriter, ECD · Steven Feinberg
Account Director · Kati Schultheis
Producer · Jill Levy (Sanity Productions)
Voice Over · Brian d’Arcy James
Unmasking a killer explains the science behind immunotherapy with a striking animation. It talks about new treatments to defeat and prevent cancer using our bodies’ own defenses.
Cracking the code describes how researchers work in new therapies to treat cancer patients, and how precision medicine is a revolutionary new way of care.
Journey to the heart illustrates TAVR, a procedure for people who are at risk for open heart surgery: is all about fixing the heart from within, a method pioneered at NewYork-Presbyterian.