We teamed up once again with visual artist Noma Bar to create a nice campaign for the New York Presbyterian Hospital, featured online and on TV.

It’s a first set of a series of films meant to increase understanding of new therapies at the frontiers of medicine. “Unmasking a Killer” explains the science behind immunotherapy. Instead of “talking lab coats” or difficult technical jargon, the film uses metaphor and story-telling, brought to life by a striking animation by Noma Bar.

Exclusively aired during SuperBowl 2016!

Illustration, Direction·Noma Bar
Animation·Ale Pixel Studio
Production·
Dutch Uncle, New York
Client·NewYork-Presbyterian Hospital
Agency·Seiden NYC
Creative Director, Art Director·Eric Houseknecht
Copywriter, ECD·Steven Feinberg
Account Director·Kati Schultheis
Producer·Jill Levy (Sanity Productions)
Voice Over·Brian d’Arcy James
Date·2016