We teamed up once again with visual artist Noma Bar to create a nice campaign for the New York Presbyterian Hospital, featured online and on TV.
It’s a first set of a series of films meant to increase understanding of new therapies at the frontiers of medicine. “Unmasking a Killer” explains the science behind immunotherapy. Instead of “talking lab coats” or difficult technical jargon, the film uses metaphor and story-telling, brought to life by a striking animation by Noma Bar.
Exclusively aired during SuperBowl 2016!