“What makes Smartwater so smart?” asks Jennifer Aniston, and Noma Bar responds with the usual wit.

We animated this campaign for Smartwater, communicating the brand’s journey towards purity and perfection. After winning the pitch with some industry heavy-weights on the other corner, we were really glad to bring this story to life.

Client · Smartwater
Agency · Chandelier
Production · Dutch Uncle
Direction and Illustration · Noma Bar
Animation · Ale Pixel Studio
Creative Direction · Rob Schwartz
Art Direction · Justin Solitrin
Producer · Holly Langley
Voice · Jennifer Aniston
Date · 2017