Hug it Out

Our good friends at DemoDuck asked us to make a video about the health benefits of hugging. So we proposed writing a catchy song and telling the story through a set of fun characters: a depressed clown, a stressed out worker, and a very distracted teen.

We all collaborated on the lyrics, lead by Justin from Diamond Youth who did all the music and singing. Then for character design and illustration we had the pleasure to collaborate with the great Ana Sanfelippo and Eugenia Mello who did an awesome job. Finally we had a crazy but fun ride rigging and animating all of the very different 14 characters to fully bring them to life.
It was an ideal project and we all had a lot of fun making it happen. So share it and spread the word if you like it! :)

Production · DemoDuck
Creative Direction · Ale Pixel Studio, DemoDuck
Direction · Ale Pixel Studio
Characters & Illustration · Ale Pixel Studio (Ana Sanfelippo, Eugenia Mello)
Storyboards, Color, Design & Typography · Ale Pixel Studio
Animation, Composition, Editing · Ale Pixel Studio
Song · Justin Gilman (from Diamond Youth)

Hug it Out – Lyrics

Feel like spending the whole day in bed
And the thought of meeting people fills you with dread
Been on the grind at a dead end job
And you’re stuck to the couch, feelin’ like a slob

Hug it out
Bring it in and hug it out
A hug a day keeps the sad away
Everybody hug it out

Dropped your keys down a storm drain
Cubicle mate driving you insane
Stuck in traffic and you missed the flight
Can’t get a wink of sleep at night

Hug it out
Take a break and hug it out
A hug a day keeps the stress at bay
Everybody hug it out

Brain can’t retain important dates
Mom’s birthday card’s always two weeks late
Forgot your passwords, you can’t log in
Missed your bus stop, you just can’t win

Hug it out
It’s not weird to hug it out
A hug a day makes the memory stay
Everybody hug it out
Everybody hug it out