On the International Day of Peace, global brands are joining forces across industries and geographies in an unprecedented effort to highlight the vital role of food assistance in creating a more peaceful world. Supporting brands include McDonald’s, Google, Facebook, Twitter, United Airlines, MasterCard, and many more. We teamed up with Noma Bar to bring this worldwide aired spot to life, featuring Liam Neeson’s great voice.
Client·United Nations – WFP
Agency·TBWA\Chiat\Day New York
Creative Direction·Rob Schwartz
Art Direction·Melatan Riden